Hi, I’m Malin

And I believe business gets a lot easier when you stop trying to be someone you’re not.

For a long time, I thought I had to look a certain way to be taken seriously.
Sound more corporate. Be more polished. Tone myself down. Put on the “professional” version of me.

It worked… kind of.

But it didn’t feel good.
And it definitely didn’t feel true.

So I stopped pretending.

Here’s what I know now

You don’t need to be louder to be visible.
You don’t need to be salesy to make money.
And you don’t need to fit into a mould that was never made for you in the first place.

Especially not as a woman in business.

What does work is confidence, clarity and connection — showing up as yourself, but with intention.

That’s where LinkedIn comes in. And that’s where I come in.

A little about my journey (the human version)

I’m an entrepreneur, business mentor and LinkedIn coach with over 8 years of experience building and growing businesses.

I’ve tried a lot of things.
Learned the hard way more than once.
Changed direction. Grown. Unlearned. Rebuilt.

And through it all, one thing has stayed the same:

I genuinely love helping other women see their own brilliance — and learn how to communicate it in a way that actually attracts the right clients.

No tricks. No pressure. No hustle-for-the-sake-of-hustle.

What I do today

Today, I help women entrepreneurs, consultants and experts use LinkedIn as a relationship-driven business tool.

Not just to post content — but to:

build confidence in how they show up

create visibility that feels aligned

attract clients through trust and connection

I work with women who want success and ease.
Who want structure, but not stiffness.
Who want to grow — without losing themselves along the way.

My way of doing business

I call it The Dove Way 🕊️

A warm, confident approach to visibility and business growth — grounded in:

  • clarity over chaos
  • connection over conversion
  • presence over performance

Everything I offer is built on this philosophy and supported by my Level Up methodology, developed through years of real-life business experience.

Curious about The Magnetic Profile™?

And if you’re wondering…

No, you don’t need to have everything figured out before working with me.
Yes, you’re allowed to change your mind along the way.
And no — you’re not “behind”.

You’re right where you need to be.

Let’s do this together

If you’re ready to build visibility and grow your business in a way that feels more like you, I’d love to support you.

With experience as a serial entrepreneur and expertise in business and LinkedIn, I support women in building businesses on their own terms.

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